HELPING YOUR BUSINESS AND YOUR CUSTOMERS BE ON THE SAME PAGE…
Bedford College - Just Great
Jacquie is slightly biased about Bedford College as she did her A Levels there back in the days when it was called Mander College (before starting an apprenticeship as a Trainee Reporter at the old broadsheet Bedfordshire Times - and yes and they did use manual typewriters).
Twenty years ago we were invited to look after the external PR for the newly independent Bedford College. By coincidence Ian Pryce CBE was made Principal and CEO shortly after. It has been a great pleasure to help promote the rise from good to great that has been the story of Bedford College under Ian’s leadership. Their young, dynamic marketing team means we can keep in touch with all this stuff that has replaced typewriters - Twitter, FB, Instagram etc
Well obviously we do because we are local born and bred. But we have been involved with the pioneering Business Improvement District (BID) since it started in 2005. Bedford was one of 12 towns which started the scheme and has now been followed by 200 more. The BID is about real businesses who have invested in the town centre and need footfall to thrive.
As PR for lovebedford.co.uk it is our role to support the Board and BID team who work 365 days of the year to keep Bedford town centre open for business. Non-political, the BID is here to promote Bedford for the levy-payers to potential customers from far and wide.
Sainsbury's Cutting Edge Deal
Working with this visionary young entrepreneur has been
exciting. From a High Street business with two other
branches, Zak Resinato now has a deal with UK giant
Sainsbury’s and other retail parks to set up barbering pods.
We have helped with publicity to support the new pods with local audiences and present Zak and his team as the professional squad for men’s fashion. It’s been fantastic fun.
Free Education for All
Bedford Free School is now a poster boy for the academy movement with Principal Mark Lehain and his team showing how a group of parents and teachers can make a difference.
Now top of the town for GCSE results and with a new roof top extension underway, the planning problems are resolved.
It wasn’t always so. A challenging political climate meant this new kid on the block attracted bitter opposition which required a dynamic approach to public relations. We don’t sit on the fence when clients need help.